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Atiitude Trends

Attitude Trends for Consumers that Changed After COVID-19 Has Ended

New normal caused by COVID-19   not only affects behavior levels   But it has also created a deep change in consumer attitudes

The trend and concept research center of the future, Barami Lab, has published research on Attitude Trends or consumer attitudes that are divided into 5 target groups with different attitudes and behaviors. Lead to different consumer product concepts We ask questions about this group of people with different attitudes. When struck by the Covid-19 crisis, how will they change their attitude? From data collection from target groups 443 examples, we find the proportion of Attitude Trends before and after COVID-19 as follows.

FUTURE LAB RESEARCH: NEW ATTITUDE AFTER COVID-19CONSUMER ATTITUDES THAT CHANGE AFTER COVID-19 ENDS

Attitude Trends for Consumers that Changed After COVID-19 Has Ended

New normal caused by COVID-19   not only affects behavior levels   But it has also created a deep change in consumer attitudes

The trend and concept research center of the future, Barami Lab, has published research on Attitude Trends or consumer attitudes that are divided into 5 target groups with different attitudes and behaviors. Lead to different consumer product concepts We ask questions about this group of people with different attitudes. When struck by the Covid-19 crisis, how will they change their attitude? From data collection from target groups 443 examples.

We find the proportion of Attitude Trends before and after COVID-19 as follows

1) Serenergy is simple, harmonious with nature, calm and relax.   Before COVID-19 has a proportion of 34.1%, after COVID-19 has a proportion increased to 44.2%.

2) Utopioneer wants to see an ideal world The society that shared, liked, experimented and learned from its surroundings   before COVID-19 was 20.8%, after COVID-19 increased to 30.2%.

3) Dreamavant-garde believes in the future, modern imagination Targeted clearly before COVID-19 has a 14% proportion, after COVID-19 has a proportion increased to 12.6%

4) Precidealist, meticulous, outstanding, tasteful Ideally before COVID-19 has a 9.9% proportion. After COVID-19 has a proportion increased to 3.2%.

5) Alchandemic differentiation, independent love, create identity, like exchange-change, learn before COVID-19, accounting for 21.2%, after COVID-19 

We found that the proportion of Attitude Trends or consumer attitudes has changed. Compared to before and after COVID-19,   which is obvious, is the Serenergy group who is popular with simplicity. In harmony with nature, peaceful, relaxing. Utopioneer wants to see an ideal world. A society that shares, likes, experiments and learns from its surroundings. With a very high proportion Which is in line with past research that is found Every time there is a crisis, people will yearn for “Authencity” and come back to basic needs again.

In addition, we have found 4 more emerging attitudes as follows

1. Social Distance (Weighted Score) up to 78.4%

Although Covid-19 Will disappear from our lives But awareness of health and safety will continue Fear of an invisible virus tends to remain deep in people’s minds.   Reflect through uneasiness if you have to be in a crowded public place.   And want to live life away from the dense big city

2. Social Concern (Thinking of the public) with Weighted Score followed by 68.3%
. This crisis has affected businesses in all sectors. And all groups of people Both the business sector and the public sector have all suffered, reflecting through the thought of helping more people. Taking into account the effects on the public, not allowing others, society or the country to suffer more Consider the environmental impact There is a tendency to want to consume products manufactured in the area close to / products manufactured domestically. Including the need for sincerity Transparent and traceable

3. Leadership (Need leadership status), gain 56.4% Weighted Score

Kovid-19 is an unexpected event. Which challenges the management ability of leaders at all levels Especially at the national level that the public sector has to expect And claim the inspection The increasing issue begins with the realization that politics is near and important. To the need for leaders who think all around Effective communication, decisive solutions, which include leaders at all levels

4. Privacy Consent: Weighted Score at 28.4%

Increasing awareness of health and safety May result in consumers “agreeing to exchange” for something they once cherished: Personal health information, although the Weighted Score is not very high when compared to other aspects. But reflecting interesting trends and changes The numbers indicate that Consumers consent to provide personal health information to companies, organizations for their personal health. And public health

Because in the past, the human attitude never stopped But varies according to the changing context The important thing is that the attitude always affects the actions.

This new trend of information and attitude should be interpreted. To understand trends And ready to adapt to keep up with the changes. 

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